I provide local business service to companies across the nation and collaborate with colleagues and professionals in my network for the highest possible quality.
The Egglady's Daughter is a newer, sole proprietor company who is focused on creating custom wood signs. She came to me with a logo, an image and a big end goal in mind. I provided her with a branding strategy and marketing portfolio. She has established an audience & voice but needed assistance with her online presence and the tools to support her orders and take control of her schedule. This project is still in progress but strategies are being put in place, affiliates and partners are being curated and I am formatting a system to make her end goal achievable by January 2019 if not sooner.
Food For Thought (FFT) is a group of Kansas State University students looking to bridge the gap between agriculture and consumers. As an Ambassador for Journalism & Mass Communications, I was part of a team to promote a speaker in Fall 2013. We created a poster, online promotional materials, attended the event and assisted press for articles. Created promotional posters, collaborated with PRSSA to develop a promotional campaign for an audience of over 600.
Speaker: Jude Capper
Upson Lecture Series
*I do not own the right to the photos or logo*
We provided The Brookville Hotel with a complete Marketing Campaign which included market research, S.W.O.T analysis, S.M.A.R.T. goals and an easy-to-implement plan with products provided.
172 surveys were distributed in Manhattan and Abilene which supported our evaluation and tactics. In March 2014 they had 673 Facebook Likes. In March 2018 they had 3,482 Facebook Likes.
Conducted 80 surveys, 20 interviews, benchmark 10 competitors. Provided the client with a complete marketing proposal and campaign which included field research, print, audio and recorded releases, optional logos and suggestions and a complete S.W.O.T analysis paired with S.M.A.R.T Goals and other easy-to-implement products. *I do not own the rights to the photos used*
Marketing Manager- I was tasked with numerous communications jobs. I implemented a monthly newsletter for coaching clients, 12-month calendar for weekly coaching tasks, copy/creative writing for weekly blog & newsletter, social media management. Scheduled print, audio & visual features & scheduled webinar guests & created challenges, research, conducted surveys, established systems & campaigns, oversaw concepts, streamlined branding/design & live events. I created several channels of communication and experienced the many responsibilities of a small team. *I didn't create/don't own gold logo.*
*This project is still in production* Currently known as Crickets in the Loft, Crickets is an in-home restaurant that caters to small groups by invitation only. Crickets is currently on the market for new ownership and a possible owner requested a marketing plan before she bought the business and property. I developed a complete brand, promotional strategy, a Client Experience System as well as connections for renovations and real estate photography. I also conducted market research, collected reviews and will develop an online presence upon final purchase.
While working at REFERCO as a Marketing Manager I was tasked with promotion and communication of his Bestseller (7L). Maher's book is the foundation and most popular form of referral to his live events and coaching programs. I shared testimonies, reviews and current standings in the Amazon Marketplace where (7L) is consistently ranked in the Top Row for business books. I used the material for newsletters and content posts and assisting his coaching clients among other promotions.
The Miracle Morning for Real Estate Agents by Hal Elrod, Michael J. Maher, Michael Reese and Jay Kinder.
While working at REFERCO, I was tasked with promotional strategy, public relations and indirect sales for The Miracle Morning for Real Estate Agents (MMREA). Maher used this book as the structure for his #30Mornings challenge, one of REFERCO's most popular programs. As the Marketing Manager, I shared testimonies and reviews, monitored the rankings in Amazon's Marketplace and shared the successes of the book.
I used material from the book for newsletter and content posts, a monthly promo offer for purchase and guidance for those taking the challenge.
Bailey Lauerman 2014 Internship. My intern team and I were responsible for debuting and executing an appearance for this non-profit organization at the College World Series. I was able to recruit and connect with a comedian & spokeswoman, Alex Borstein, who attended and helped raise funds for a successful day. We were able to meet the children our efforts were directly helping and our clients were very kind. I wrote press releases and pitch letters which were picked up by local media, a booth and stage time at the College World Series.
While interning with Bailey Lauerman, Ad Age's Small Agency of the Year 2013, I helped collaborate with my fellow interns as well as BL's leadership to strategize, conduct field research, writing and social media promotion for their new products.
While interning for Bailey Lauerman in 2014, Ad Age's Small Agency of the Year in 2013, I worked directly with leadership to research, organize and implement communications strategy for Blue Cross Blue Shield in Nebraska. My work helped outreach for clients and put organized systems into place.
Identified influencers and, as the account administrator, created media lists, utilized social media analytics and created social content calendars which performed 80 percent better than all previous content. At the conclusion of the internship I was asked to stay an additional month as a contractor.